Microsoft believes that makers matter. From fearless startups about to change the world with the next big idea to giant companies serving IT to thousands of worldwide customers, independent software vendors are a vital part of the Microsoft Partner Network.
My team at VML and I were asked to create a connected customer experience that would sell these software makers on building their apps atop the powerful Azure platform, then marketing those apps through Microsoft's worldwide customer base.
Our target was less business, more developer, so I created a unique set of visuals that celebrated creativity and highlighted the unlimited potential inside every developer.
Key visuals:
