MICROSOFT STORE - BACK TO SCHOOL 2014

Sketchnote style designs and illustrations for the Microsoft Store's Back to School Campaign.

Tags:
sketchnote, High School, notebook, back to school, Microsoft Store, Microsoft, Technology, Careers, graduation

Fields:
Graphic Design, Illustration, Motion Graphics

'Back to School' was one of the major campaigns for the Microsoft Store in 2014 resulting in a
comprehensive design program across all digital and print collateral in the stores. I worked in conjunction with multiple creative agencies to create an extensive series of concepts, storyboards  and sketchnote style  illustrations depicting the modern high school  experience and the use of technology in education.
I also created an extensive series of designs depicting career paths for today's high school student.
The collaborative effort resulted in a fully animated, large scale motion piece that was displayed on the panoramic video walls in the Microsoft Stores nationwide.

Tags:
sketchnote, High School, notebook, back to school, Microsoft Store, Microsoft, Technology, Careers, graduation

Fields:
Graphic Design, Illustration, Motion Graphics

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All images copyright 2017 Griffin Waldau